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Podcast: Why CEOs must prioritize product marketing with Jeff Curie

Updated: Feb 14

Growing revenue requires great products, marketing focused on measurable results, and efficient cost of acquisition of new customers. This podcast interview covers what I've learned over 20 years about focusing companies on solving the pains real customer have, what roles should focus on this problem in the organization, and how Product Marketing has emerged as a critical role for successful companies.



https://productmarketingalliance.com/product-marketing-insider-podcast-jeff-curie/


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